How to Host an Unforgettable Holiday Event at Your Venue

Company holiday parties, team dinners, and annual end-of-year celebrations are right around the corner… and to create truly memorable holiday experiences, you need to begin locking in details ASAP.

As an event manager or venue owner, you and your team will only get busier as the holiday season approaches. To help you maximize your bookings and create memorable experiences, here are some holiday event tips tailored to venues like yours.

Holiday Party Planning Tips & Considerations

While an event management and design platform streamlines the holiday planning process tremendously, event managers should still keep a few key considerations in mind:

Promote Your Availability on All Channels

Start by letting potential customers know you still have space available for holiday parties. Use targeted social media ads, email marketing, and website banners to highlight your availability. Include compelling images of your event spaces decorated for the holidays to inspire instant interest.

Offer Easy, Flexible Packages

Make it easy for them to say “yes” by clearly outlining costs and inclusions. Create ready-to-go packages that include room rental, catering, décor, and AV options. Providing ready-made options for holiday party design will help planners envision their event. With Merri, you’ll impress prospective clients with clear, precise layouts and 2D or 3D renderings of their perfect holiday event. 

Catch the Last-Minute Planners

From cancellations to new team members, there are many reasons why event professionals may be behind on holiday event planning. Consider your holiday marketing efforts and offer special deals or packages to attract late planners. Whether it’s a discount on food and beverage services or an attractive group rate for overnight guests, these incentives can be the deciding factor for clients comparing options.

Expect the Unexpected with Inclement Weather

It’s impossible to predict the weather this time of year fully. Remind your clients that you’ll be there for them in case of a weather event. Utilize your communication tools to keep attendees updated in real time via email, SMS, and the event website. With the right planning tools in place, you’ll be ready for any holiday party hurdles!

Follow Up for Future Business

After the event, thank your guests and ask for feedback. This keeps your hotel top of mind for future events, whether it’s a New Year’s celebration, a corporate meeting, or next year’s holiday party. Following up with planners is crucial for building long-term relationships and securing repeat business.

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In the bustling holiday season, being prepared to capture every opportunity is key. With tools like Merri by Tripleseat, you’ll be able to book more events than ever this holiday season! Book a call with our team to learn more today.